You must have heard about a private blog network from a marketing pal, but are you convinced in jumping into the bandwagon or are you hesitant about it? It’s no wonder you are here then. If you wish to find out whether a private blog network is a legit strategy or just another scam, yo have come to the right place. Keep reading.
Private Blog Network Defined
A private blog network or a PBN is a network of sites that are used for building links and boosting up the page ranking of the main site, it’s domain authority overall search engine rankings. In the past, Google frequently made use of PBNs but after Google’s substantial efforts to crack down the volume of link spam, especially after the Penguin update, things are not the same anymore.
A private blog network today is regarded by some as ineffective while for others it is a risky technique which may earn them a penalty. In fact, some people still consider it to be a worthwhile strategy if it is carried out precisely and with the aim to create good quality content. Here are some ways you can create a private blog network.
- Auctions– With this approach, you are not buying expired domains, therefore, you will only need to reset the registered age.
- Deleted- This involves buying expired domains. It is not as effective as auctions but it’s simpler to perform and you will deal with less competition. Authority will be very high because the age of the domain will go back to zero.
- Drop Catching- This is a service that involves back ordering to catch domains that have a tendency to drop out through a pre-selected bid. Drop catching is somewhere in between buying deleted domains and auctions approach.
- Vendors- Vendors purchase domains using an array of techniques. Vendors are both good and bad, so if you choose this approach, you need to be extra careful.
Private Blog Network- 3 Reasons to Use It
Private Blog Networks or PBNs are controversial, but still many people decide to use it. There are actually some pretty good reasons why people still use it. Here are the 3 critical benefits of using PBNs.
- Control- The moment a link gets placed on a site you do not own, you cannot control the actions of the site owner. You don’t know how or when that site will feature your link. The process of link building is very time-consuming and sometimes you will have to channel resources and efforts to secure a link. As this isn’t enough despite all your efforts, that link may not exist in 2-3 months. So, to conclude, link building can be very frustrating. However, through a private blog network, you will have complete control over every website that will aid you in realizing your link building goals. The best part is if you fall prey to a manual penalty, you can simply remove the offending links all together.
- Instant Authority- Benefits of owning high authority domains and using them to boost the traffic of your main site are obvious. However, purchasing high authority domains is rather costly.
- No Need to Conduct Outreach or Build Relationship- To secure sustainability on a long-term basis, you will need to invest a lot of time to build a beneficial relationship. A private blog network, however, can work wonders in saving you enough time especially when you need quick results. You will be the link owner and also the link builder.
3 Reasons Why PBN is a Big No
Creating a private blog network sounds very tempting to any person that knows how hard is to perform outreach and build links the legitimate way. However, it is vital to keep in mind that although PBNs bring many benefits, they also come with some major flaws. Before making a decision to create a private blog network, you should also take a closer look at its negatives sides.
- Cost- To develop and maintain an active private blog network can be very expensive. The first investment will go into obtaining the domains, and also into their hosting and maintenance. A private blog network does not consist of 2 or 3 websites but rather from a complete network. So, if you do not have enough money, just forget about it. The second major investment relates to building a steady content stream for every blog in your network. Naturally, you cannot produce all this on your own ans you must hire one or more copywriters.
- Time- Along with being expensive, a private blog network is also time-consuming. You will require time to source good domains, to set them up, to install plugins and themes, to outsource and create content, and also to set up different social accounts. Every blog itself is a website and should resemble one if you plan to pull this off the right way. You may also encounter hosting and security issues which, again, will take time to resolve. You can outsource all these services but this can lead to higher expenses thereby creating a severe dent in the ROI. Before creating a PBN, you need to put together a good strategy and balance everything out in order to make sure the entire project will work.
- Risk- When a PBN is properly set, your site will flourish, however, this success may only be temporary. Search engine leader Google is always on the lookout for link spam, and unfortunately, this is how Google sees private blog networks. The moment you are caught making poor quality links you can face severe penalties. Within a fraction of a second, both your monetary investment and your invested time will vanish thereby leaving you with just nothing for your hard work. This is the main reason why a private blog network should be along with some other link building tactics. It is very important that the site you are trying to rank has a balanced backlink portfolio which will not upset Google.
Now comes the question, is a private blog network a legit strategy or a scam? If you plan to use a private blog network as your only outreach and link building strategy, then the answer is a big NO. Placing all the eggs in the same basket is not advisable mainly if that basket happens to be marked as a PBN. If you are open to risks, then a private blog network can be a valuable asset that should complement your existing SEO strategy.
Links continue to play a major part in the ranking algorithm of Google, so learning the secrets of controlling them will place you in the driver’s seat. After considering your position carefully, you may conclude that a private blog network is a perfect supplement to your SEO strategy, or you may simply decide that the risk is too big. The bottom line is, if you prefer white hat SEO and search engine optimization strategies that are just squeaky clean, without any doubt, a private blog network will not be your cup of tea.